Nine innovative ideas of the hottest packaging des

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The nine innovative ideas of packaging design

Peter Zhuang, a famous business thinker in the 20th century, believes that business has two functions - marketing and innovation. This paper is the integration of these two ideas. In essence, packaging is a marketing tool, which is the last marketing information your customers see before buying your products. If your products are sold in retail stores, packaging design will become a major factor to measure the success of your products

nowadays, to make your product stand out from hundreds of similar products, you have to design it differently. See what your competitors are doing and make sure your design is unique. Novel packaging will make your products eye-catching, help you shape your brand and humanize your products. Whether you like it or not, people often first judge the quality of your products through packaging

then, how can you make your packaging design out of the rut? You can spend thousands of dollars to get some ideas from packaging design companies, or you can think for yourself. Here are ten ideas that can stimulate your thinking and help you come up with innovative packaging

1. Designing reusable packaging

the small beverage market is mature and the competition is extremely fierce. If you think there is nothing new here, you are wrong. POM tea launched a special package. Its products are very special - especially the tea with pomegranate juice. The packaging is even more worth mentioning: the drink is packed in a commonly used long strip of glass, with a lid and a heat shrinkable label on it, which reads: remove the label and leave the bottle. The product costs about $2.79 a bottle, which is not expensive for bottled tea, but you can get a free glass bottle without worrying about recycling

2. Add a little decoration to the packaging

sometimes your packaging is very standardized, and adding a little decoration can make it different. Amy s kitchen has made such changes in its pasta sauce production line. The sauce is packed in standard size cans with standard color labels. What distinguishes it from a lot of products is its paper and a golden ring on the lid of the can. It looks like Grandma's packaging, so it's hard not to pay attention to it when you walk across the shelf

3. Put packaging design first

many people think that products should be put first and packaging second. But method products is just the opposite. From the beginning, they focused on the design of packaging - they want to design a beautiful packaging, and you don't have to hide it to cover up. They designed a series of high-quality cleaning supplies and packaging, which can be placed in the kitchen or bathroom like decorations. These products are very conspicuous in the supermarket

4. Make the packaging interesting

interesting packaging is not only the patent of children, but also adults like interesting things. The mainstream design styles that occupy the packaging of children's products, such as bright colors and different general shapes, can also be used in the packaging design of adult products, only more delicate. The first industry that integrates interesting elements into packaging design is the wine industry. As long as you spend some time browsing the local small shops, you can find that many wine bottle labels are printed with horses, penguins, kangaroos, frogs, swans and so on. There is no need to prepare a penguin shaped bottle. Just printing a penguin on it is enough to make it eye-catching

5. Show off the color of products

candle-lite is a giant in the candle industry, with a 160 year history of candle manufacturing. Their packaging is not strange. They only use transparent bottles, but the color they choose is really amazing. They painted multi-layer candles with bright colors, and let this color shine through the transparent glass bottle. This method on the surface of the bottle is accurate and reasonable. The back of the label is white, which highlights the color of the candle in the bottle. So on the candle shelf in the supermarket, they can be easily distinguished from other similar products

6. Double sided printing -- extend your label

if your product is a transparent liquid, packed in a transparent bottle, then there is a plastic method that is viscoelastic plastic, which can give you more packaging design space, and the cost is very low. I mean, you can print something on the back of the label. Of course, regular information can't be put on the back of the label, but you can print some content, such as debates, stories about the company, or suggestions for better use of products. This is a very simple method, which can give your customers more information without damaging the image of the packaging

7. Try metal appearance

many labels are printed on white or transparent materials, but you also have many other options. One option worth considering is to use foil made of metal as labels or packaging. If the design is good, the metal appearance is much better than the white one, and it won't cost much

8. Design packaging according to the characteristics of the customer base

Unilever axe series products have a very clear positioning - young people aged between 18 and 35. Therefore, their packaging design focuses on attracting these people. The packaging bottle of axe show gel is a thick molded black plastic container with a rugged appearance, which is very popular with these young people. It is as simple as loading lubricating oil in the shower gel

9. Integrating the two packaging design concepts

another highly competitive industry is the beer industry, where large manufacturers try to dominate the competition. Last year, Anheuser Busch came up with a new packaging concept, and unexpectedly won a number of packaging design awards. The concept of its strength Liansi's R & D center in Nanjing is very simple to put into operation. Strangely, no one thought of it. We all know that beer is either packaged in glass bottles or aluminum cans. Anheuser Busch's idea is to combine these two concepts. The new packaging - aluminum bottles are thought to take the utilization of graphene in new energy vehicles as an example. It is special, beautiful and 100% recyclable

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