The hottest automatic identification industry face

2022-07-26
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The automatic identification industry faces opportunities and challenges editor's note: the outbreak of the global economic crisis has brought more or less adverse impact to the application industry of the automatic identification industry. Domestic automatic identification enterprises also feel that the impact of the global economic crisis on the domestic automatic identification industry is getting closer and closer. At this moment, what are the top executives of the domestic automatic identification industry thinking about? What to focus on? Let us essay writers have the honor to approach them and listen to their hearts closely

after nearly two decades of development, China's automatic identification industry has grown rapidly and become more and more large-scale. From the beginning, the domestic automatic identification enterprises only act as agents for foreign products to today's enterprises with independent R & D technology and independent intellectual property rights. Along the way, there are doubts, pains and setbacks, as well as the joy and joy of making some achievements today. Time has proved that the automatic identification industry has great development potential in the enterprise countries where 86.58% of the respondents are located. However, the "spring" of the domestic automatic identification industry may not really come yet. The domestic automatic identification industry still has a long way to go in terms of independent research and development, brand construction and brand improvement. It also needs the joint efforts of enterprises in the industry to promote the development of the domestic automatic identification industry

3 months ago, the arrival of the global economic crisis was undoubtedly the focus of domestic enterprises. Stock fluctuations, rising raw materials, inflation, dollar depreciation and other reasons have led to a series of chain reactions in the market. Problems such as the integration of various industries and the intensification of enterprise competitiveness have also emerged one after another. At the same time, domestic automatic identification enterprises also feel that the impact of the global economic crisis on the domestic automatic identification industry is getting closer and closer. At this moment, what are the top executives of the domestic automatic identification industry thinking about? What to focus on? I have the honor to approach them and listen to their hearts closely

challenges and opportunities coexist

the outbreak of the global economic crisis has brought more or less adverse impact to the application industry of automatic identification industry. Some enterprises in manufacturing, retail and logistics industries have encountered problems such as credit pressure and financing difficulties in the economic crisis, and even some enterprises with little capital and strength are facing the crisis of shutdown and bankruptcy. Xi Junwu, President of Honeywell North Asia, introduced that as a downstream industry of manufacturing, retail, logistics and other industries, the emergence of the global economic crisis will also bring great challenges to the domestic automatic identification industry. The crisis, shutdown and bankruptcy of upstream enterprises will inevitably reduce the market application space of domestic automatic identification industry, increase the competitiveness of domestic automatic identification enterprises, and reduce the profits of enterprises. In this way, the reduction of enterprise renewable funds will directly affect the new investment of domestic automatic identification enterprises in the field of independent research and development. Enterprises will consider slowing down the development of new technologies and the promotion of new products. The development of domestic automatic identification enterprises is relatively restricted, and the development of automatic identification industry will also be affected. In addition, affected by the foreign market economy, many foreign automatic identification enterprises will turn their eyes to the Chinese market. Some foreign companies have joined forces in the Chinese market, acquiring domestic enterprises and setting up R & D centers, which has made the competition in the domestic automatic identification industry more international and formed excessive competition in the domestic automatic identification industry

at present, there are indeed many challenges waiting for the domestic automatic identification industry to face, but the old saying goes: "bitter before sweet, danger before opportunity". Crisis - "danger" and "opportunity" coexist forever, and "danger" before "opportunity" is also the wisdom left to us by our ancestors. While the domestic automatic identification industry is facing challenges, it will also usher in another opportunity for industrial development. At present, there are more and more opportunities for product testing. Xijunwu said that the arrival of the global economic crisis is a shock and reshuffle process for domestic automatic identification enterprises. In the fierce market competition, capable enterprises will survive after the survival of the fittest. While improving their own market immunity, they also enhance their market competitiveness. The firmness of enterprises is the source power to promote industrial development. Xijunwu also introduced that when the manufacturing, retail and logistics industries are facing a crisis, they must first consider how to improve the production efficiency of enterprises and reduce their labor costs, such as improving the checkout speed of supermarkets Mention that "automobile manufacturers can avoid this step by selecting colorful body parts made of Plexiglas materials to improve the accuracy of logistics management and improve the safety of government management. And the automatic identification industry as a medical manufacturing solution for manufacturing, retail, logistics and other industries: Vesta (now subordinate to Lubrizol Life Sciences Department) The service industry providing customized medical products can provide technologies, products and solutions to solve these problems. From this perspective, the economic crisis has created an opportunity for the domestic automatic identification industry to highlight its industrial advantages, stand out and stand out from the crowd. In addition, the Chinese government has taken a positive attitude towards the global economic crisis. At this time, the government is trying to create a good development atmosphere for the domestic economy. The government encourages the purposeful release of some funds to help some potential industries overcome the difficulties caused by the economic crisis. In this way, the automatic identification industry will also have the opportunity to obtain valuable funds under this policy, so as to promote the development of the automatic identification industry

"the tide washes the sand and the fittest survives". Success is always manifested in being good at grasping opportunities and daring to meet challenges. In the face of the global economic crisis, every enterprise will formulate its own coping strategies. Wangdongsheng, general manager of Guangzhou Lianxin automatic identification Co., Ltd., introduced that in recent years, the domestic automatic identification industry has developed rapidly, and the domestic automatic identification enterprises have also been doing "addition" operations, such as continuously increasing agent products, increasing industrial application points, increasing the number of employees, etc. The application of automatic identification technology in many fields has increased, which has also created a lot of profits for enterprises in the short term. As every enterprise, it is difficult to resist such "temptation", but in the long run, enterprises also feel the dual pressure of energy and financial resources. In the face of the economic crisis, general manager wangdongsheng put forward a new idea to deal with it - decisively do "subtraction". Appropriately reduce the industrial chain and investment in application points, decisively reduce products and production lines that have no characteristics, no advantages, no development prospects and no hope in the future, and focus on operating and developing products and technologies that have advantages and strength. Returning to focus can enable enterprises to have more funds to concentrate on their own products and technologies with advantages and markets. When the "winter" of the industry is over, they can "accumulate a little, make a great splash", occupy the market opportunity, and make enterprises smoothly reach a more competitive position

brand building and promotion

in brand building, "product" is the tangible brand of the enterprise, "service" is the intangible brand of the enterprise. In the global economic countercurrent, how to connect the two brands? And how will the brands of domestic automatic identification enterprises be built? Wang Min, general manager of China of e-tengmai Technology Co., Ltd., gave her own suggestion: "use good products with good solutions to provide good services to end users through good partners, so as to enhance the corporate brand." Wang Min specifically introduced that the brand construction of the domestic automatic identification industry should first segment the market and find the correct positioning. In the market with a large number of brands, it is very important to identify the brand positioning by focusing on the user level and regional market characteristics. According to the market situation, Yi Tengmai also focused on the medium and high-end products, and found a model to sell value for clients in China by combining solutions. The second is the need for a systematic brand planning. In her long-term contact with automatic identification customers, Wang Min found that many customers will complain that the products and equipment purchased are not easy to use, and the effect is not as good as manual operation. The main reason is that the application software provided by the enterprise does not really pay attention to the process suitable for customers, and the designed application program does not really meet the actual situation of customers. It only blindly emphasizes the functions of products and blindly promotes and promotes products. These are the manifestations of the lack of brand strategic planning, and customers will not choose or choose their own brand products that are not suitable for them again. Therefore, to give customers a satisfactory answer sheet and make them like the brand of the enterprise, it is necessary to continuously establish a relationship link with customers after finding the correct positioning, so that the products and services purchased by customers can meet customers' ideas, needs and pursuit, and can resonate with customers, so as to enhance customers' reasons for purchasing enterprise brand products, increase the integrity of the enterprise brand, and enhance the competitiveness of the enterprise brand, The construction of enterprise brand will also be developed and improved

when it comes to the promotion of enterprise brands, building a real national brand has always been the goal and direction of the development of domestic automatic identification enterprises. Sunyali, the managing director of Fujian new continent automatic identification Co., Ltd., also talked about his beliefs and ideas in building national brands. Mr. Sun said that although the domestic automatic identification industry has developed rapidly in recent years, there is still a certain distance compared with the development of foreign countries. The pride of building a national brand is his original intention to build a national brand. Being able to stand in the international automatic identification industry is also his belief to build a national brand. On the idea of building national brands, Mr. Sun also put forward his own point of view: the market model of creating national brand value. The process of building a national brand is not only the accumulation of its own technology, but also the establishment of a market model to create the value of a national brand. The mature establishment of market model is the accumulation of a large number of technologies and the sublimation of the concept of market essence. To measure the development prospect of a national brand, the key is to see how the enterprises in the industry create, accumulate and sublimate this market model when facing the customer base; Internationalization of national brands. A simple national brand is not enough to be recognized by the global market. Only when a national brand is based on the international market and becomes an international brand, can it truly reflect the significance of the national brand and truly carry forward the national brand. How to internationalize national brands and how to better build and sublimate national brands are issues that domestic automatic identification enterprises should deeply consider in the future

perhaps the impact of the global economic crisis on the domestic automatic identification industry is dialectical. It brings both impact and thinking. It can give senior executives of domestic automatic identification enterprises time to settle down and think about how to improve the brand construction, enhance the service advantage and create the core competitiveness of enterprises in the adverse current of the global economy. Perhaps, the countercurrent phase of the global economy will continue, and the impact on the domestic automatic identification industry will also continue. However, how enterprises can scour themselves more "beautiful" in the countercurrent depends on how enterprises create, grasp, and go upstream to promote the development of the domestic automatic identification industry while improving themselves

at present, European and American countries have actively introduced a series of policies to control the impact of the global economic crisis, such as the government injecting funds into troubled banks and purchasing non-performing bank funds

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